Broadcast
Production:
Satellite Media Tours
A very cost-effective PR tool, SMTs connect
a spokesperson with news stations across the country. Stories
can achieve nationwide exposure in only a few hours. Generally
consisting of spokesperson interviews or product demos,
SMTs usually take place in a studio but can be done remotely
from virtually any location. SMTs can be sponsored by a
single client or conducted as a CO-OP, where 3-4 complementary,
but noncompetitive products are featured. Generally, the
same standards of commerciality apply to SMTs as to other
types of in-studio bookings. DBA will help you decide what
type of SMT gets you the best results. We handle every aspect
of the tour, from securing interviews to all production
and distribution needs. And upon completion we provide segment
tracking and a final report detailing the success of the
event.
Video News Releases
A short,
pre-packaged news feature distributed to TV stations by
satellite or hard copy, a successful VNR presents a client's
message in a way that meets the criteria for an editorially
sound news story. VNRs are perfect vehicles for stories
that have wide viewer appeal, and a longer shelf life. Many
stations use VNRs covering evergreen topics such as health
breakthroughs, new technologies or latest trends.
B-Roll News Packages
Similar to video news releases, B-roll
packages are often used when the news is of a very timely
nature and there is less of a need for TV stations to receive
a pre-produced package. These packages consist of video
footage and spokesperson interviews packaged with introductory
slates that inform reporters of story details and editorial
contacts. B-roll packages do not include a fully written
story and voice-over, so they can be a less expensive option
for the right story.
Public Service Announcements
A public service announcement (PSA) is a non-commercial
advertisement aired on radio or television, ostensibly for
the public good. PSAs are intended to shape public attitudes
by raising awareness about specific issues or events. Often,
a charitable organization releasing a PSA enlists the support
of a celebrity.
Radio Phoner Campaigns
Similar to SMTs,
these cost-effective PR tools are a convenient “no-travel-necessary”
method that connects spokespeople with radio stations across
the country for numerous interviews in a short period of
time.
Event Production:
| The
Toshiba/NSTA ExploraVision Awards competition is one
of the world’s largest K-12 science and technology
competitions in which teams of students envision technologies
that could exist 20 years in the future. The competition,
which began in 1993, culminates each June with a banquet/ceremony/showcase
in Washington, DC. DBA plays an instrumental role in
every element of the awards weekend. |
|
The
Collegiate Women Sports Awards recognizes the top
woman collegiate athlete in each of 12 NCAA-sanctioned
sports. The Honda Sports Award winners in the 12 sports
are nominees for The Collegiate Woman Athlete of the
Year with the winner receiving The Honda-Broderick
Cup. In addition, the program honors the top women
collegiate athletes representing Division II and Division
III schools and the recipient of the Honda Inspiration
Award. A press conference announcing the winner of
the Honda-Broderick Cup is held each year at the Low
Library of Columbia University in New York City at
the end of June. The Cup is presented to the Collegiate
Woman Athlete of the Year. DBA is responsible for
organizing and publicizing the press conference and
Inspiration Award Dinner, which takes place on the
eve of the press conference.
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|
Monday
Nights With Oscar®
- A
monthly film series showcasing high-quality prints
of films that have either been nominated for or won
Academy Awards®. DBA not only promotes these screenings
through public relations with the media, but also
helps by administrating ticket sales and creating
advertisements, fliers and other collateral material
for the events.
Other
A.M.P.A.S. Events
-
DBA has been
an intricate part of many events put on by the Academy
throughout the years including Meet The Oscars, the
Region Three Student Academy Awards and the New York
Oscar Party. We have also conducted a variety of PR
initiatives for publication of the Academy’s
historical books by author Robert Osborne. |
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