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A very cost effective PR tool, SMTs connect a spokesperson with news stations across the country. Stories can achieve nationwide exposure in only a few hours. Generally consisting of spokesperson interviews or product demos, SMTs usually take place in a studio but can be done remotely from virtually any location.
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A short, pre-packaged news feature distributed to TV stations by satellite or hard copy, a successful VNR presents a client's message in a way that meets the criteria for an editorially sound news story. VNRs are perfect vehicles for stories that have wide viewer appeal, and a longer shelf life. Many stations use VNRs covering topics such as health breakthroughs, new technologies or latest trends.
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B-Roll News Packages
Similar to video news releases, B-roll packages are often used when the news is of a very timely nature and there is less of a need for TV stations to receive a pre-produced package. These packages consist of video footage and spokesperson interviews packaged with introductory slates that inform reporters of story details and editorial contacts. B-roll packages do not include a fully written story and voice-over, so they can be a less expensive option for the right story.
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Dobbin/Bolgla
Associates, Inc. | 156 Fifth Avenue | New
York, NY 10010 | T: 212-388-1400 | F: 212-388-1490
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