Company Background

Introduction
HANNspree Inc. has pioneered a radical, design-driven approach to the manufacturing of televisions. The company creates and markets a revolutionary range of affordable products that are destined to forever transform our conception of the TV. From now on, the television itself should be as much a reflection of individual taste as the programs we watch on it.

With the advent of flat screen technology, Terrence Chiao, HANNspree’s founder and chairman, recognized a momentous opportunity to offer consumers TVs that are an expression of their personality, style and interests. HANNspree’s products ally breathtaking concepts and a 360° approach to design with vibrant colors, unique shapes and luxurious materials.

In 2004, HANNspree opened its first retail store in Taipei, Taiwan, and U.S. sales and marketing offices in San Francisco and New Jersey. Standing on the broad shoulders of HannStar, the pioneering Taiwanese manufacturer of advanced display technologies that has a 20 percent stake in the company, HANNspree has received NT$5.3 billion (approx. US$170 million) in investment capital and is executing an aggressive 2005 business plan for Asia and North America. Two assembly plants, in Kao-Hsiong and Wu-Gu, Taiwan, and nearly 900 employees around the world underpin HANNspree’s growth.

Expansion in Asia and America
The creation of this entirely new consumer electronics category began in 2001 with the first, inspirational product sketch. The company was established in July 2002, and currently has licensing agreements in the US and Asia with Walt Disney Company, the National Basketball Association (NBA), and Major League Baseball (MLB). HANNspree also has licensing agreements in Asia with The National Football League (NFL) and Warner Bros.

In 2005, HANNspree is unveiling its visionary product line in America. The company opened a branded retail gallery in Beverly Hills this past July and a flagship showroom in San Francisco is set to open soon. The company is also forging links with some of the United States’ leading retailers and distributors, and will sell its products online at www.hannspree.com in October 2005.

Why the name “HANNspree?”
“HANN” is both a reference to the involvement of HannStar and a Chinese word that closely equates to “infinity.” “Spree” has connotations of carefree indulgence. Together, these words go some way towards expressing the breadth and exuberance of the new Hannspree brand.

HANNspree on the Net: http://www.hannspree.com

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Media contact: Jennifer Solar or Jamie Lindauer
DBA Public Relations
212.388.1400
jlindauer@dba-pr.com