New York – July 5, 2005 – HANNspree California, Inc.
today announced that it has signed a three-year licensing agreement
with Major League Baseball Properties (MLBP) for the creation of
an exciting lineup of lifestyle-oriented 15- and 9.6-inch LCD television
sets based on popular MLB teams and events and featuring their logos.
HANNspree will be an official licensee for MLB-themed LCD TV sets
in the U.S. market for the three-year period beginning July 1st,
2005 and ending June 30th, 2008. The MLB-themed TVs will be available
in most retail outlets, including MLB.com as well as from each team
in the league and from all HANNspree retail channels, including
www.hannspree.com.
As part of the agreement, HANNspree will be an official sponsor
of the Hancock All-Star FanFest at Detroit’s Cobo Center July
8-12. At the Hancock All-Star FanFest, HANNspree will provide a
full display of its MLB-themed TVs as well as products from the
regular lineup.
“Major League Baseball is well-known as America’s national
pastime,” noted HANNspree’s Sales and Marketing Senior
Vice President for the Americas, Rick Calaccci. “And with
this agreement, we’ll be able to tap into this groundswell
of enthusiasm with a colorful line of LCD TVs like none ever seen
before. We’re confident that our MLB-themed sets will give
baseball fans a fun and unique way to express their love for the
game and bring the sport into their lives in new and exciting ways.”
Uniquely Designed TVs That Let Fans Express Their Love of Baseball
The MLB-themed HANNspree sets are designed to let baseball fans
express their love of the game and passion for their favorite teams.
For example, one set, based on the shape of a real baseball, features
real white leather and red stitching that symbolizes the 108 stitches
on a real baseball, and is emblazoned with either the World Series
Champions or New York Yankees team logos. The “Sandlot”
TV features a wide variety of favorite team logos, and is designed
with a distinctive shape and character to subtly capture the spirit
of a Major League stadium.
A Fusion of Art, Technology and Sheer Fun!
Like all HANNspree LCD TVs, the MLB-themed models are an unprecedented
fusion of art, technology and sheer fun. All sets, for instance,
feature a multi-dimensional 360-degree design, offering unique aesthetic
appeal from all perspectives, front, back and sides, letting owners
place them virtually anywhere in a room – even in the center.
In addition, all sets utilize high-performance features and high-quality
LCD screens developed in-house and in association with industrial
leaders.
Availability and pricing
HANNspree televisions will be available from HANNspree-owned and
operated boutique stores in Beverly Hills, California (July) and
San Francisco (August. The company is also in negotiations with
leading national and regional retailers and expects to announce
details of additional distribution agreements in the coming months.
Products will also be available for purchase online at www.hannspree.com
in early October. HANNspree televisions will retail from $449 to
$1,399 M.S.R.P.
About HANNspree
HANNspree was founded in 2002 to shake-up the consumer electronics
industry with a bold new approach to television design and manufacturing.
Applying state-of-the-art engineering techniques to visionary design
concepts, HANNspree is responsible for creating an entirely new
category of design-driven, lifestyle-inspired televisions. The company
is headquartered in Taipei, Taiwan and maintains U.S. sales and
marketing offices in San Francisco.
HANNspree on the ‘Net: http://www.hannspree.com
Media contact:
Jamie Lindauer
DBA Public Relations
212-388-1400
jlindauer@dba-pr.com
