New Jersey – September 9, 2005
– HANNspree California, Inc. is exhibiting at CEDIA 2005 (Booth
#1434 in Dome). HANNspree recently announced the launch of a bold
new breed of visually inspiring “design-centric” flat-panel
LCD television sets in the U.S., drawing on contemporary interior
design trends and individual passions to create televisions that
uniquely accent any room and give expression to a wide range of
tastes and lifestyles.
At CEDIA, HANNspree will demonstrate a sampling of
its more than 100 LCD TVs. The company’s diverse original
products allow consumers to find a TV that embodies their individuality
and interests. HANNspree uses a wide variety of materials, varying
in color and texture, providing a multi-dimensional 360-degree design
that displays a unique aesthetic appeal from all perspectives. One
TV, for example, echoes the classic, sophisticated wooden lines
of a cello, while others use hand-stitched leather to replicate
the look and feel of a baseball, or incorporate child-friendly fabrics
in animal-shaped TVs that are as tactile as they are endearing.
In addition, HANNspree has licensing agreements with the Walt Disney
Co., the National Basketball Association and Major League Baseball,
allowing the company to create products featuring themes from professional
sports, cartoon characters and other popular icons.
Noted HANNspree’s, Vice President, Marketing
and Product Planning, Michael Amkreutz, “We believe that in
many ways, HANNSpree LCD TVs are exactly what CEDIA attendees are
looking for. Their unique design-centric aesthetic gives people
an opportunity to really customize their home entertainment experience
and express themselves in new and exciting ways. In addition, with
their competitive prices and one-of-a-kind styles, they offer custom
installers great potential as ‘add-on’ sales to larger
installed systems.”
HANNspree is supporting the launch of its products
in the U.S. with a corporate infrastructure that includes a veteran
management and sales team, a complete warranty program, as well
as state-of-the-art distribution, customer service and call centers
staffed by professionals ready to offer solutions.
A Fusion of Art, Technology and Sheer Fun!
HANNspree LCD TVs are an unprecedented fusion of art, technology
and sheer fun. All sets, for instance, feature a multi-dimensional
360-degree design, offering unique aesthetic appeal from all perspectives,
front, back and sides, letting owners place them virtually anywhere
in a room – even in the center. In addition, all sets utilize
high-performance features and high-quality LCD screens developed
in-house and in association with industrial leaders.
Availability and pricing
HANNspree televisions will be available from HANNspree-owned and
operated boutique stores in Beverly Hills, California and San Francisco,
California. The company is also in negotiations with leading national
and regional retailers and expects to announce details of additional
distribution agreements in the coming months. Products will also
be available for purchase online at www.hannspree.com in early October.
HANNspree televisions will retail from $449 to $1,399 M.S.R.P.
About HANNspree
HANNspree was founded in 2002 to shake-up the consumer electronics
industry with a bold new approach to television design and manufacturing.
Applying state-of-the-art engineering techniques to visionary design
concepts, HANNspree is responsible for creating an entirely new
category of design-driven, lifestyle-inspired televisions. The company
is headquartered in Taipei, Taiwan and maintains U.S. sales and
marketing offices in San Francisco and New Jersey.
HANNspree on the ‘Net: http://www.hannspree.com
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Media contact: Jamie Lindauer
212.388.1400
jlindauer@dba-pr.com
