--- Ideal for Rapidly
Capturing and Viewing Still Pictures and Video using
Today’s most popular Digital Cameras ---
LAS
VEGAS, January 3, 2006 – Eastman Kodak Company (NYSE:EK)
and Lexar Media, Inc. (Nasdaq: LEXR) today introduced KODAK High
Performance memory cards designed for digital camera owners who
require high-speed processing for rapid-fire still shooting, high
frame rate video capture, and fast computer transfer. Initially
available in SD (Secure Digital) format, KODAK High Performance
flash memory cards, offered by Lexar, are ideal for users of all
SD format digital cameras with both still and video capture capabilities.
“By offering SD
High Performance cards, we’re improving the overall experience
for people who want to capture and store their memories with both
still images and video,” said Claudio D’Amico, general
manager, worldwide memory business, Eastman Kodak Company. “Recreational
picture takers want to pick up their digital camera and instantly
‘freeze’ a moment in time. By using a KODAK memory card
that reduces the lag time between shots and optimizes full-motion
video capture capability on some cameras, our customers will be
ready for anything that comes their way,” he added.
KODAK memory cards —
including the new SD High Performance cards — help people
have greater confidence that their treasured digital pictures and
videos are stored safely with state-of-the-art technology. In addition,
all KODAK flash memory cards are fully compatible with a lengthy
list of consumer electronics devices such as digital cameras and
PDAs, as well as tens of thousands of KODAK Picture Kiosks located
at retail shops worldwide.
“As part of a multi-year
agreement announced in mid-2004, Lexar and Kodak are co-marketing
a full range of memory cards,” said Tessa Board, vice president
and general manager, Kodak Business Unit, Lexar. “These memory
cards offer dealers innovative, trustworthy, advanced flash memory
products customers have traditionally come to expect from Kodak.”
The High Performance flash memory cards will be shown in Lexar’s
booth at CES #30723, South Hall.
KODAK High Performance
flash memory cards will be initially available from Lexar in capacities
of 512MB and 1GB this month. Larger capacity cards will be available
later this year.
About Eastman
Kodak Company
Kodak is the leader in helping people take, share, print and view
images – for memories, for information, for business, and
for entertainment. With sales of $13.5 billion in 2004, the company
is committed to a digitally oriented growth strategy focused on
four businesses: Digital & Film Imaging Systems – providing
consumers, professionals and cinematographers with digital and traditional
products and services; Health – supplying the medical and
dental professions with traditional and digital imaging and information
systems, IT solutions and services; Graphic Communications –
providing customers with a range of solutions for prepress, traditional
and digital printing, and document scanning and multi-vendor IT
services; and Display & Components – supplying original
equipment manufacturers with imaging sensors as well as intellectual
property and materials for the organic light-emitting diode (OLED)
and LCD display industries. More information about Kodak (NYSE:
EK) is available at www.kodak.com.
About Lexar Media,
Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory
products including memory cards, USB flash drives, card readers
and ATA controller technology for the digital photography, consumer
electronics, industrial and communications markets. The company
holds over 90 issued or allowed controller and system patents, and
licenses its technology to companies including Olympus Corporation,
Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation.
Lexar sells its memory cards worldwide and through an exclusive
agreement, also sells memory cards under the KODAK brand. Headquartered
in Fremont, California, Lexar has operations in countries around
the world. More information is available at www.lexar.com.
Cautionary Note
Regarding Forward-Looking Statements
This release contains forward-looking statements, which are subject
to the safe harbor provisions of the Private Litigation Reform Act
of 1995. These statements include statements related to the digital
photography market, the benefits and availability of, and consumer
demand for, KODAK High Performance flash memory cards, and the growth
opportunities available to Lexar and Kodak. These forward-looking
statements involve risks and uncertainties that could cause actual
results to differ materially from those anticipated by these forward-looking
statements. These risks include that each company's growth and success
depends on its ability to achieve and maintain technology leadership,
and develop, sell and market products that are commercially accepted.
Readers should also refer to the risk factors described in each
company’s filings with the SEC, including our most recently
filed Form 10-K and Form 10-Q. We assume no obligation to update
the information in this release.
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Lexar and the Lexar logo are trademarks of Lexar
Media, Inc. Kodak is a trademark of Eastman Kodak Company. All other
brand or product names are trademarks or registered trademarks of
their respective holders.
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