LAS
VEGAS, January 3, 2006 – Lexar Media, Inc. (NASDAQ:
LEXR), a leader in advanced digital media and accessories, this
week at the 2006 International Consumer Electronics Show (CES) will
showcase its wide range of flash memory cards that maximize the
functionality and performance of advanced mobile phones and handheld
multimedia devices. Lexar’s full line of mobile memory storage
products has expanded to include the compact SD™ and MMC™
form factors in a wider variety of capacities up to 2GB, enough
to handle the broad range of special applications from computer
files to games, music, video, images and more.
“Based on current
trends, in 2006 we believe the number of mobile phones with card
slots will increase to more than 330 million and consumer acceptance
of content features and services will rise to an all time high,”
said Jim Gustke, vice president and general manager of memory cards
at Lexar. ”Consequently we anticipate aftermarket demand for
high-capacity, high speed memory cards to be strong with much improved
attach rates over previous years. We are pleased to offer the Lexar
Mobile cards to our dealers and together capitalize on this emerging
enormous opportunity.”
Complete Family
of Lexar Memory Cards for Mobile Devices
Lexar’s line of mobile storage memory products includes a
variety of both SD cards and MMC cards, with a broad range of memory
capacities, speeds and specialized applications. The new mobile
line includes all the popular portable media formats including:
SD™ Cards:
A High Performance Interface for multimedia applications, Lexar’s
new SD cards feature built-in security applications for storing
and playing secure content, in capacities from 256MB to 2GB.
MiniSD™ Cards: Lexar’s expanded line of MiniSD
Cards offer high-performance functionality at half the size of a
conventional SD card. They also include built-in security features,
and include an adaptor for use in all SD products (in capacities
from 256MB to 1GB).
MicroSD™ Cards: The ultra-compact design
of Lexar’s MicroSD cards make them ideal for use in mobile
phones. They also include an adaptor so they can be used in all
SD products (in capacities from 256MB to 512MB).
Lexar MMCmobile™: Lexar’s new compact
MMCmobile memory cards offer the same high-performance as the MMCplus
universal cards at half the size. They also include an adaptor for
use in all SD or MultiMediaCard products (in capacities from 256MB
to 512MB).
Lexar MMCmicro™:
Lexar’s new ultra-compact MMCmicro memory cards offer the
same high-performance as the MMCplus universal cards at a quarter
of the size. They also include an adaptor for use in all SD or MultiMediaCard
products (in capacities from 256 MB to 512 MB).
At booth #30723, South
Hall, Lexar will showcase its full line of mobile memory products.
About Lexar Media,
Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory
products including memory cards, USB flash drives, card readers
and ATA controller technology for the digital photography, consumer
electronics, industrial and communications markets. The company
holds over 92 issued or allowed controller and system patents, and
licenses its technology to companies including Olympus Corporation,
Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation.
Lexar sells its memory cards worldwide and through an exclusive
agreement, also sells memory cards under the Kodak® brand. Headquartered
in Fremont, California, Lexar has operations in countries around
the world. More information is available at www.lexar.com
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject
to the safe harbor provisions of the Private Litigation Reform Act
of 1995. These statements include statements related to trends in
the mobile phone market and the benefits and availability of, and
consumer demand for, Lexar's products, including Lexar’s line
of mobile storage memory products, and the growth opportunities
available to Lexar. These forward-looking statements involve risks
and uncertainties that could cause our actual results to differ
materially from those anticipated by these forward-looking statements.
These risks include, among others, uncertainties related to competitive
pressures; that the growth and success of our business depends on
our ability to achieve and maintain technology leadership, and to
develop, sell and market products that are commercially accepted;
and that security technology by its nature is capable of circumvention
such that we cannot guarantee data will be 100% secure from unauthorized
access, alteration or destruction. Readers should also refer to
the risk factors described in our filings with the SEC, including
our most recently filed Form 10-K and Form 10-Q. We assume no obligation
to update the information in this release.
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Lexar and the Lexar logo are trademarks of Lexar
Media, Inc. All other brand or product names are trademarks or registered
trademarks of their respective holders.
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