A short, pre-packaged news feature distributed to TV stations by satellite or hard copy, a successful VNR presents a client's message in a way that meets the criteria for an editorially sound news story. VNRs are perfect vehicles for stories that have wide viewer appeal, and a longer shelf life. Many stations use VNRs covering topics such as health breakthroughs, new technologies or latest trends.
Past VNRs include:
"Bringing Concert Sound Home" (JBL)
Featuring a back-stage interview with Roger Daltry and footage from The Who's recent tour, this VNR demonstrated the newest improvements in concert sound and how the same new technology is making it's way into home stereo systems.
"Napster Is Dead But The Music Lives On" (TDK)
Released right after the government shut down the Napster music sharing service, the story detailed the new, harder to track, on-line programs that immediately stepped in to take its place. The story also discussed the popularity of MP3 players, that were quickly becoming the portable music player of choice.
"Getting Great Sound In The Theater And At Home" (JBL)
Shot on location at George Lucas's Skywalker Ranch, this story provided a behind-the-scenes look at the making of the movie Castaway. The piece featured the work of foley artists who created the sound effects for the film, and showed how home theater systems recreate sound effects exactly the same as in the movie theater.
"Future Ready Television" (Toshiba)
This story helped to clear up the confusion of High Definition Television. Experts in the electronics field, explained what HDTV was, what it would bring to consumers and how they could get the most benefits from the switch.
"The Time And Price Is Right To Travel To Europe" (Greek Tourist Board)
Shot on location in Greece, this VNR featured travel experts explaining why the end to the Kosovo war led to inexpensive travel packages offered for trips to Europe.
"Harman How to Listen" (Harman)
The story of a wonderful program created by Dr. Sidney Harman and legendary musician Wynton Marsalis. How to Listen exposes inner-city children to live music by bringing famous jazz artists into schools for concerts and teaching sessions. The piece featured jazz violinist Regina Carter, the late Grover Washington Jr. and former President Jimmy Carter, who hosted the program at the Carter Center.
"The Newest Way To Watch Football" (NFL Enterprises)
It used to be that if you moved to another part of the country there was no way to keep up with your favorite football team, but with the "NFL Sunday Ticket" on DirecTV, viewers could now catch every NFL game on Sunday. It was a great story for football fans across the country.
"The Future Of DVD" (TDK)
Coinciding with the 5th Anniversary of DVD, this VNR took a look at the quick rise in popularity of this exciting format. The story also looked at the future for DVD, and how the recordable version would eventually replace videotape.
"Tennis Fans Speak Out" (Toshiba/WTA TOUR)
Shot on location at one of the top stops on the WTA Tour, tennis fans gave their opinions on everything from their dream tennis match-up to their favorite high-tech toys.
"Science Teachers Opinion Poll" (ExploraVision)
What are the biggest problems for science teachers in American schools? This story featured some of the concerns of today's educators and suggested possible solutions. We've also created a VNR that gave an inside look into the ExploraVision Program, one of the world's largest K-12 science competitions.
"The Technology Of Speed" (TDK)
This story looked into how advanced computer and communication technology lets racecar drivers and their crew get up-to-the-second performance information to help make the quick decisions that can lead to victories.
